We want a world with more joy and that’s why we inspire people to take a moment away from seriousness, stress, duties, expectations... just like when you’re holding an ice cream. Our philosophy is quite simple, Live from the Heart!

You might have noticed our heart-shaped logo. It’s in every high street around the world, a sign that says ‘here there’s joy!’. And you can find our logo on so many of the world’s favourite ice creams, including Magnum, Cornetto, Solero, Viennetta and Carte d’Or.