For more than 100 years, the Batchelors brand has been helping busy British families to stay fuelled with quick, easy and delicious meals, making cooking simple through the latest food technology.
The Batchelors brand is of course also behind Britain’s favourite 'Cup a Soup' product and enjoys market leadership in most of the areas it operates in, with a 58% share, as well as being market leader in the ‘Easy Eating’ category overall.
The brand has been known for leading the way in packaging and product innovation and its portfolio includes 'Cup a Pasta', its newest product launch Deli Box, Pasta ‘n’ Sauce, Pot Shots, Supernoodles and Savoury Rice.