Lynx has become one of the world’s most popular male grooming brands, by being a guy’s best first move. Cool, adventurous and never dull, Lynx is designed to keep guys a step ahead in the dating game.
Unilever’s research and development teams work with a panel of ‘expert noses’ to create Lynx products, and come up with fragrances that help men smell and feel their best. But the scents aren’t just developed in the lab. Every aroma is tested on the target audience – real women.