PERSIL

At Persil, we say that dirt is good!

It might sound unusual for a leading laundry brand, but there’s a good reason for our philosophy. Persil believes that dirt is the mark of adventure. It’s a sign that we are getting stuck in and learning from life.

Children don’t only learn by being taught. They learn by doing. Hands-on experience, discovery, and trial and error are vital to every child’s healthy and happy development.