Aromas of Medina arises in the historic town of Medina Sidonia, located in a privileged enclave in the province of Cádiz, of great archaeological and landscape value. But besides its historical and monumental value, Medina Sidonia is also known for the tradition of their dulcerías . It was confectioner capital of Andalusian world, and that at that time, in any other part of the Earth as excellent sweet and Alfajores were produced. Today Fame asidonense pastries continues to reach new horizons, and is such that goes beyond the limits of Andalusia and Spain. The "Aromas" generated its bakeries are spread throughout the population, where the artisan tradition is kept jealously since the Middle Ages.