go ahead! launched in 1996 as an altogether healthier approach to traditional biscuits and is now one of the UK’s leading healthier biscuit brands.
More than 1 in 5 UK households buy go ahead! products and 200 million go ahead! packs are sold each year, that’s almost 400 go ahead! packs sold every minute.
The go ahead! range offers a variety of deliciously fruity snacks that taste great and feel good! The range includes Crispy Fruit Slices, Yogurt Breaks and Fruit Bakes. All are individually portioned, perfect for enjoying at home or on the go.